BodyArmor Heads Into UFC Octagon As ‘Official Sports Drink’
BODYARMOR Sports Drink will have a strong presence at the upcoming UFC 220 fight in Boston this Saturday, January 20 as it will be their first major Pay-Per-View event since unveiling their partnership as the first-ever “Official Sports Drink of the UFC.”
BODYARMOR Sports Drink will be providing corner branding of stools, towels and buckets and will also be hydrating all fighters inside UFC’s world-famous Octagon during UFC 220 and all upcoming U.S.-based events.
In addition, BODYARMOR has announced their newest flavor “Knockout Punch” – co-branded and created specifically for the UFC partnership – is now hitting shelves nationwide.
It will also be the first title fight for UFC Heavyweight contender and BODYARMOR athlete partner Francis Ngannou. Kobe Bryant helped announce the partnership, welcoming Francis Ngannou to the BODYARMOR family via an event in NYC last November. Francis, who has incorporated BODYARMOR Sports Drink heavily into his training and hydration regimen, will be fighting for the Heavyweight Belt in the main event at UFC 220 on Saturday.
BODYARMOR® Sports Drink also has partnerships with UFC fighters Cody Garbrandt, Michelle Waterson, and Cynthia Calvillo. The UFC fighters join some of the top athletes in the world as part of Team BODYARMOR including James Harden, Mike Trout, Kristaps Porzingis, Richard Sherman, Dez Bryant, Skylar Diggins and Dustin Johnson.
About BODYARMOR Sports Drink
BODYARMOR is the fastest growing sports drink in its category, having seen a 110% increase in sales from last year. The consumer demand for a better-for-you sports drink has made BODYARMOR the #3 sports drink in the U.S.
BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes.