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Monthly Archives: February 2018

  1. BodyArmor Heads Into UFC Octagon As ‘Official Sports Drink’

    BodyArmor Heads Into UFC Octagon As ‘Official Sports Drink’

    BODYARMOR Sports Drink will have a strong presence at the upcoming UFC 220 fight in Boston this Saturday, January 20 as it will be their first major Pay-Per-View event since unveiling their partnership as the first-ever “Official Sports Drink of the UFC.”

    BODYARMOR Sports Drink will be providing corner branding of stools, towels and buckets and will also be hydrating all fighters inside UFC’s world-famous Octagon during UFC 220 and all upcoming U.S.-based events.

    In addition, BODYARMOR has announced their newest flavor “Knockout Punch” – co-branded and created specifically for the UFC partnership – is now hitting shelves nationwide.

    It will also be the first title fight for UFC Heavyweight contender and BODYARMOR athlete partner Francis Ngannou. Kobe Bryant helped announce the partnership, welcoming Francis Ngannou to the BODYARMOR family via an event in NYC last November. Francis, who has incorporated BODYARMOR Sports Drink heavily into his training and hydration regimen, will be fighting for the Heavyweight Belt in the main event at UFC 220 on Saturday.

    BODYARMOR® Sports Drink also has partnerships with UFC fighters Cody Garbrandt, Michelle Waterson, and Cynthia Calvillo. The UFC fighters join some of the top athletes in the world as part of Team BODYARMOR including James Harden, Mike Trout, Kristaps Porzingis, Richard Sherman, Dez Bryant, Skylar Diggins and Dustin Johnson.

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  2. Hal’s New York Releases Coffee Seltzer

    Hal’s New York Releases Coffee Seltzer

    QUEENS, N.Y. — Hal’s Beverage is launching their newest, and most unique, flavor this January. As a part of an ongoing partnership with 7-Eleven, Hal’s has created a caffeinated Coffee flavored Seltzer that will be sold exclusively at the stores located in the 5 boroughs, Long Island and Westchester and Putnam counties. As with all other Hal’s products, this newest flavor is also all natural and locally made.

    With help from their distributor Big Geyser, Hal’s Beverage hopes to make a dent in both the cold brew coffee and seltzer categories.

    “We recognize that we now have loyal fans of the Hal’s brand,” said Chief Brand Officer Hayley Diamond. “We think this is going to blow their minds and give them the zero calorie, sugar free pick me up that they desire.”

    January is Coffee month at 7-Eleven, so the timing works perfectly. Hal’s New York Coffee Seltzer uses real coffee concentrate and has notes of French Vanilla in both the nose and taste. It’s a beverage that’s perfect for the morning commute (if it spills on the train – no nasty coffee stain to worry about!) or during the midday “slump” that many folks experience.

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